Seeing sounds. A visual identity for the sound design studio Ampli.Sound. Inspired by the sinus-curve from oscilloscopes, the identity uses a dynamic graphic system that reacts to sound. Every sound input creates a unique expression, and gives life to graphic elements on digital platforms. The motivation for the expression was to deliver a website that constantly will change from audio inputs.
The functionality of the sinus curve is not only that it can be shaped by 3 parameter inputs, but also that it can be scaled both horizontally and vertically without losing proportions. This way the visual expression can be scaled freely and adjust easily to all types of formats, making it digitally responsible.
Visual identity
Website
Graphic design
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